This latest update - which taps into the advancements in artificial intelligence and reimagines the design process through this lens - has made the platform even easier to use than before, and the design possibilities are close to endless. One of the most significant advantages of Canva is its ease of use.
And by the end of 2021, the platform had over 75 million users. Just earlier this month, the platform was named the number one Most Innovative Enterprise company on Fast Company’s "World’s Most Innovative Companies" list for 2023 - a list that celebrates organisations that are transforming industries and shaping society. READ MORE | WATCH: Vinyl outsells CDs for the first time Regardless of the debate, graphic design tools have the ability to influence consumer buying decisions, and access to them can play a vital role in the success of personal or business-related endeavours. Others argue that Canva may actually support their professional efforts. Some feel that by making design so accessible and easy, the platform undercuts professional designers. Since its launch in 2012, Canva has been a controversial subject for design professionals.
The platform offers customisable templates for social media graphics, flyers, presentations, and infographics, enabling users to personalise designs with their own text, images, and branding. With its intuitive drag-and-drop interface and pre-made templates, Canva has streamlined the design process, making it accessible to everyone. Small businesses and individuals often lacked the resources to hire a designer or invest in expensive software, leading to subpar designs. “These are some of the most innovative features we’ve launched in Canva’s history - with the goal of making the creative journey more accessible, more customised, and more on-brand than ever before,” the company said in a blogpost.īefore Canva disrupted the industry, creating even the simplest of designs required specialised skills and software.
The platform now also includes a translation tool that can translate text into 100 different languages, and it added 953 new fonts to its existing collection. Magic Design selects personalised templates for any uploaded image, offers an AI writing assistant, and can create an entire presentation from scratch, including text and images. The Magic Edit feature uses generative AI to replace an object with something else.
For instance, the Magic Eraser can delete anything from an image, including people or random objects. The new AI tools, all prefixed with "Magic", are designed to streamline content creation and marketing tasks.
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